"Incomum" is a Brazilian-American company that personifies the opposite of common.

 

Being uncommon isn't bad. It's a strength to embrace. Each of us are born unique, with a different set of skills, interests, and perspectives, and it is these differences that enrich each one of us.

 

Being different means that you bring something distinctive to the table.

 

The experience of being uncommon can be empowering. By embracing your contrast, you resist the pressures of conformity and assert the right to be yourself. It sends a powerful message of self-confidence and self-respect.

 

It is we, the black sheep, who stand out and leave a lasting impression. We remember the innovators, the rulebreakers, and the trailblazers, not the ones who blended into the background.

 

Appreciate your truest form.

Uniquely you.